Meet the Team
If you'd like to find out a bit more about the people behind YATA, you're in the right place.
Chairperson
Kylie Adams
Kylie's passion and love for the Tourism Industry began from growing up on the popular leisure destination of Norfolk Island. Involvement and contribution to the family touring business involved marketing and communications, organising group tours, trade visits, attending international travel and trade shows and tourism conferences, and the general day-to-day operation of a growing tourism business.
Kylie has a Bachelor of Business Tourism majoring in Marketing, a Diploma of Market Research, and is currently undertaking a Masters in Leadership and Management.
Kylie has held a variety of management roles which include; Business Development and Marketing Manager for Tourism Council WA, Product Development Manager- WA Tourism at the Royal Automobile Club of WA, Chairperson of the Young Australian Tourism Association and Managing Director of Pure Tourism.
Recent projects that Kylie has undertaken through Pure Tourism include; Event Management for WAPETIA, WA Product Training & Development for RAC Travel, Marketing and Event Management with the City Of Perth, Submission Development and Writing for Tourism WA in the South West National Landscapes Project, Star Rating Assessing for AAA Tourism in WA and NT, Tourism Lecturing at Challenger TAFE and Destination Marketing for Rottnest Island.
Kylie has also recently purchased Broad Leaf Villas on Norfolk Island and is instrumental in the renovations, re-branding, operations, marketing and trade development.
Want to chat to Kylie? Email her at chairperson@yata.com.au
Treasurer
Gemma Reid
Gemma was appointed to the YATA Executive Committee in August 2008.
Gemma started work with Tourism Council WA in March 2007 upon completion of a Bachelor of Arts majoring in Politics & History at UWA. At Tourism Council Gemma is involved with the WA Tourism Awards, TCWA events and also the Australian Tourism Accreditation Program.
As Treasurer of the Young Australians Tourism Association, Gemma is responsible for the financial side of YATA.
Secretary
Erica Mueller
Erica joined the committee as the Secretary in 2008 whilst still studying at Edith Cowan University. Erica graduated with a Bachelor of Tourism Management at the end of 2008 and commenced employment with Tourism WA at the Western Australian Visitor Centre. With her foot in the door, Erica was given a lot of opportunities to network and grow in the industry including the chance to represent Tourism WA on cruise ship Rhapsody of the Seas for 8 days, giving destination lectures to passengers.
Erica moved to the City of Perth in 2010 where she is currently working in the Marketing Unit as a/Events Coordinator, facilitating 200+ external events a year, as well as assisting the events team in City of Perth events including Australia Day Skyworks.
To contact Erica, email info@yata.com.au
Events Manager
Emma Page
Since undertaking work experience at the Tourism Council WA in 2005 as part of a Bachelor’s Degree, Emma has held various positions within the Council. Moving to Broome in 2008 to continue her studies, she worked with tourism operator Cable Beach Club Resort, followed by a Marketing and Sales position at Broome and The Kimberley Holidays and a Finance and Administration position at the Department of Fisheries. On completing a Bachelor of Environmental Science, specialising in Indigenous Studies and Tourism, Emma returned to Perth in March 2010 to resume a position on the Accreditation Team.
To contact Emma, email events@yata.com.au
Membership Manager
Christine Vidovich
Christine Vidovich joined the YATA committee in early 2010 after completing the Mentor Program in 2009. She has completed her Tourism Degree at Murdoch University and after many different roles in the industry, is now working for Skywest Airlines as the Operations Administration/Flight Attendant Coordinator. Her previous roles also include the Esplanade Hotel Fremantle, Singapore Airlines, Oceanic Cruises and Mounts Bay Waters Apartment Hotel. Christine has also travelled extensively throughout UK, Europe and USA and has also worked in the Tourism Industry in the UK. As the Membership Manager for YATA, Christine is responsible for all new as well as existing memberships. To contact Christine, please email her at membership@yata.com.au.
Membership Coordinator
Samantha Tong
Sam recently returned from Niigata Prefecture, Japan after completing two years on the Japanese Exchange and Teaching (JET) Programme. During this time she taught English to kindergarten, elementary and junior high school kids across numerous schools and travelle
d to various neighbouring countries. Prior to this she completed a double degree in Tourism Management and Japanese at Curtin University of Technology whilst working at The Perth Mint Shop as a retail sales assistant. Sam was recently promoted to Tourism Coordinator for The Perth Mint and joined YATA and the committee in February 2011. She is the assisting Membership Coordinator to Christine Vidovich.
To contact Sam, please email her at membership@yata.com.au
Marketing and Communications
Melissa Marwick
Melissa grew up in Albany in the beautiful Great Southern before moving to Perth in 2005 to study a Bachelor of Business at ECU, majoring in Tourism and Marketing. After completing her degree, she moved to sunny Cairns on a whim where she spent 2 months swimming, sunbaking and working in hospitality before a chance visit for her sister's birthday saw her move back to Albany permanently. Feeling a bit isolated down south, Melissa joined the YATA Committee in mid 2010 to remain 'in the tourism loop' and gain new industry contacts. She currently works at the local Visitor Centre and Radiowest/ Hot FM and plans to study Graphic Design next year, pursuing a keen interest in print marketing and design.
Event Coordinator
Cara Bradbury
Special Projects Coordinator
Ashleigh Johns
Ashleigh is currently in her third year at the Australian College of Applied Education where she studies a Bachelor of Business in Tourism Management. She currently works part time as a Receptionist at Quest Apartments in Mandurah. Ashleigh’s passion for Tourism was developed on a 5 month trip around Australia when she was 11 years old, while her interest for leadership and management was established during her time as a Year 12 Prefect in her final year at high school. Ashleigh was recently asked to represent ACAE at their Open Day, and she played an important role in meeting prospective students and taking them on valuable tours of the campus.
